2026 Volunteer Fundraising Toolkit

You already give your time.
Help us spread the word.

This page is your complete guide to fundraising for Clinic by the Bay. It has everything you need to reach out to your personal network — the GoFundMe campaign, key facts, ready-to-send messages, and tips that actually work. You don't need to be a fundraiser. You just need to share why this place matters to you.

Campaign goal
$49,040
40 patients funded
Cost per patient
$1,226
Full year of wrap-around care
Part 1 — The Campaign

Our GoFundMe.

This is where all donations go. Share this link with everyone you reach out to. You can donate directly here too — and if you haven't yet, we'd encourage you to give first before asking others. It makes the ask feel genuine, and even a small gift counts.

This GoFundMe is part of our 2026 Spring Fundraiser. All donations count toward our overall fundraising goal. If someone in your network is interested in giving $1,000 or more, they are eligible for gala sponsorship benefits including tickets to the event — encourage them to reach out to Katelyn directly at gala@clinicbythebay.org.


Part 2 — Your Toolkit

What to say and how to say it.

People give to people they trust — not to organizations they've never heard of. Your ask, even a short text to a friend, will outperform anything we send from an official account. Here is everything you need to make it easy.

The numbers worth knowing.

You don't need to memorize all of these. Pick one or two that resonate and use those.

$1,226

Full year of wrap-around care per patient — medical, food, health coaching, dental, mental health

$0

What patients pay. Every visit, every service, completely free

$49,040

Our goal — 40 patients funded for a full year

$30k+

Minimum cost of a diabetic amputation — the kind of crisis we help prevent

$1,389

Average ER visit cost — more than a full year of care with us

5

Services under one roof: medical, food, health coaching, dental, mental health

10 people you ask
×
$100 average gift
=
$1,000 your impact

Start with your own story.

Before you send anything, take two minutes to think about why you volunteer here. You don't need a polished answer — just something true. Use one of these prompts.

Why do you show up?

What keeps you coming back? One honest sentence about your own connection is worth more than any statistic.

What have you seen?

Is there a moment at the clinic that stuck with you — something that made the work feel real? That's your story.

What are the stakes?

What happens to patients if Clinic by the Bay can't keep its doors open? You've seen it. Say it simply.

Who to ask, and in what order.

Start close and work outward. People are far more likely to give when the ask comes from someone they have a real relationship with.

Close friends and family Your highest-conversion asks. Be direct and personal. Tell them why this matters to you.
Colleagues and coworkers A quick message or email works well here. Keep it short — one paragraph and a link.
Neighbors and community members Local connection matters. Mention that this clinic serves your community specifically.
Your social media network Post once — don't spam. A personal caption with the GoFundMe link reaches people you've lost touch with.
Ask donors to share When someone gives, thank them and ask if they'd pass it along. One share can unlock a whole new network.

Part 3 — Message Templates

Ready to send.

We've written four messages for you — an email, a text, a social media post, and a follow-up. You don't need to use all of them. Here's how to approach each one:

  • Email — best for people you want to give a fuller picture. Personalize the first line and it feels like a real note, not a blast.
  • Text — best for close friends and family. Short, direct, personal. Works better than email for people you actually text.
  • Social post — best for reaching people you've lost touch with. Post once and let it travel.
  • Follow-up — send this one week after your initial outreach to anyone who hasn't responded. It often doubles your response rate.

Fill in the [highlighted parts] before sending. One personal sentence at the top makes a real difference.

Email
Subject: Something I care about — will you help? Hi [First name], [One sentence — your personal reason for volunteering at Clinic by the Bay] I'm writing because the clinic is running a fundraising campaign and I'd love your support. Clinic by the Bay provides free primary care to uninsured patients — people managing diabetes, high blood pressure, and other chronic conditions with nowhere else to turn. They also get access to fresh food, health coaching, dental care, and mental health support. All of it free, all under one roof. A full year of that wrap-around care costs $1,226 per patient. Our goal is $49,040 — enough to fund 40 patients for a full year. If you can give $50 or $100, it makes a real difference: [GoFundMe URL] Thank you for considering it. [Your name]
Text message
Hey [Name] — I volunteer at a free clinic called Clinic by the Bay. We're raising $49,040 to fund care for 40 uninsured patients this year. A full year of care — medical visits, food, health coaching, dental, mental health — costs $1,226 per person. Less than one ER visit. Would you be willing to give $50 or $100? [GoFundMe URL] Means a lot to me.
Social media
I volunteer at Clinic by the Bay, a free clinic serving uninsured patients in our community. [One sentence about why you volunteer there.] We're raising $49,040 to fund 40 patients for a full year — medical care, fresh food, health coaching, dental, and mental health support, all completely free. That works out to $1,226 per person. Less than one ER visit. If you can give anything: [GoFundMe URL] And if you can't right now, sharing this post helps more than you'd think.
Follow-up (send one week later)
Hi [Name], Just following up on the Clinic by the Bay campaign I mentioned. We're making good progress toward our goal of $49,040 and every gift counts. If you've been meaning to give and just haven't gotten around to it, here's the link: [GoFundMe URL] No pressure either way — just didn't want it to get buried. [Your name]

Part 4 — Tips

What actually works.

A few things that consistently make peer fundraising more effective.

Send in small batches

10 personal messages outperform one mass email every time. People can tell the difference between a personal note and a blast.

One personal sentence

Open with something specific to the person you're writing to. It doesn't have to be long — it just has to be real.

Follow up once

People are busy and things get buried. One follow-up a week later is not pushy — it often doubles your response rate.

Ask donors to share

When someone gives, thank them and ask if they'd pass it along. One share can reach a whole new network.

Thank people quickly

A personal thank you within 24 hours matters. Keep it warm and specific — no form letters.

Consider giving first

If you're able to, making your own donation before asking others can make the ask feel more genuine. Any amount counts — this is completely optional.

Clinic by the Bay — 2026 Spring Fundraiser
Questions? Contact gala@clinicbythebay.org
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Home
Our Story
Staff
Leadership
Volunteers
Supporters
Community Partners
Patient Stories
Media
Annual Reports
Patient Eligibility
Medical Services
Dental Services
Mental Health Services
Food Security
Community Resources
Case for Support
Ways to Give
Start Volunteering
Current Volunteers
Careers
Clinic Gear
Our New Clinic
Remember the Alemany
A Sweet 16 Celebration
Past Events
Contact Us
English
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Donate Now
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Clinic by the Bay

35 Onondaga Avenue
San Francisco, CA, 94112
United States

info@clinicbythebay.org
415.405.0207  

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Clinic by the Bay is registered as a 501(c)3 charitable organization. We are 100% funded by generous donors like you, and do not accept government funding or insurance. Your donations are tax-deductible to the fullest extent of the law. TAX ID 26-2593712

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